
QA Analyst – Adobe Analytics (Streaming Media)
EXLSERVICE (UK) LIMITED • Gurugram, Haryana, India
**Role & seniority: ** QA Analyst (Adobe Analytics) focused on streaming media analytics validation; ~mid-level (2–4 years required)
**Stack/tools: **
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SDKs: Adobe Web SDK, Mobile SDK, Media SDK (Heartbeat)
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Debug/QA: Charles Proxy, Adobe Experience Platform Debugger, Chrome DevTools
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Data: XDM schema, datastreams, Edge Network flow; AAP/Media tracking variables (eVar/prop/event)
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(Nice): Customer Journey Analytics (CJA); SQL
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Top 3 responsibilities:
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Perform end-to-end QA of Adobe Analytics across Web, Mobile, and Media SDK deployments, validating media events and tracking completeness.
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Intercept and verify outbound network calls (hits + heartbeat pings) with Charles Proxy, ensuring correct payload/variable mapping and timing.
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Cross-verify tag/XDM routing and KPI outputs using AEP Debugger/DevTools and compare against player/CDN source-of-truth logs; document findings and coordinate triage.
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Must-have skills:
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Hands-on Adobe Analytics implementation/QA experience (2–4 years)
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Non-negotiable: Adobe Media SDK / Heartbeat experience
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Working knowledge of Web SDK and/or Mobile SDK (AEP)
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Proficient with Charles Proxy, AEP Debugger, Chrome DevTools
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Strong understanding of XDM, datastreams, and Edge Network data flow
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Ability to independently create test cases, defect logs, and validation reports
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**Nice-to-haves
Full Description
QA Analyst – Adobe Analytics (Streaming Media)
About the Role We're hiring a QA Analyst to validate Adobe Analytics implementations across streaming media platforms — web, mobile app, and connected/OTT devices. This role sits at the intersection of tag QA and media analytics validation, ensuring that every stream, play event, and ad impression is captured accurately across our platforms. Candidates from OTT, video streaming, audio streaming, or live-streaming backgrounds are strongly encouraged to apply.
Key Responsibilities Perform end-to-end QA validation of Adobe Analytics implementations across Web SDK, Mobile SDK, and Media SDK (Heartbeat) deployments — approx. 30% of role time dedicated to QA/validation work, remainder split across implementation support, documentation, and stakeholder coordination.
Validate media/streaming-specific tracking: play, pause, stop, seek, buffer events, bitrate/quality switches, content milestones (25/50/75/100%), ad start/skip/complete, and chapter/segment tracking. Use Charles Proxy to intercept, inspect, and validate outbound network calls (hits and heartbeat pings) against expected Adobe Analytics variable mapping — confirming correct eVar/prop/event firing, payload structure, and timing intervals. Use Adobe Experience Platform Debugger and Chrome DevTools to cross-verify tag firing sequence, XDM schema mapping, and datastream routing. Validate accuracy of media-specific KPIs (see below) against source-of-truth player/CDN logs. Document QA test cases, defect logs, and validation reports for each release/deployment cycle. Partner with implementation engineers, product, and content teams to triage tracking discrepancies before they reach production reporting.
Support QA across platform types: responsive web players, native iOS/Android apps, and connected TV/OTT apps where applicable. KPIs Owned / Validated Video Start Rate – % of initiated plays that successfully start Completion Rate – % of viewers reaching 100% of content Average View Duration / Time Watched Buffering Rate & Buffer Duration – QoS validation Bitrate Switch Frequency – stream quality shifts per session Ad Break Start/Complete Rate – pre-roll, mid-roll, post-roll validation Ad Skip Rate Drop-off Rate by Content Milestone (25/50/75%) Heartbeat Ping Accuracy – interval consistency (~10 sec) and session continuity Cross-Platform Tracking Parity – consistency of KPI capture across web, mobile, and OTT Must-Have Skills Hands-on Adobe Analytics implementation or QA experience (min. 2–4 years) Adobe Media SDK / Heartbeat experience — non-negotiable for this role Working knowledge of Adobe Web SDK and/or Mobile SDK (AEP) Proficiency with Charles Proxy for network call inspection and validation Experience with Adobe Experience Platform Debugger, Chrome DevTools Understanding of XDM schema, datastreams, and Edge Network data flow Prior QA/validation experience (not implementation-only) — able to independently build test cases and defect logs Nice-to-Have Experience with a named streaming platform (OTT, sports streaming, music/audio streaming, live events) Familiarity with Customer Journey Analytics (CJA) for cross-platform reporting validation SQL for data validation/querying Exposure to connected TV (CTV) app tracking