Senior Manager / Associate Director of Quality Assurance & Service Excellence, Training and Quality Assurance
Manulife • Hong Kong, Hong Kong Island, Hong Kong S.A.R.
Role & seniority: Senior L&D/CX Training Leader (8+ years in customer service, L&D, CX, QA or operations; 5+ years designing/delivering soft-skill training at scale)
Stack/tools: L&D design (curriculum, learning pathways), QA systems and calibration, coaching frameworks; omnichannel service experience (voice, chat, email, social); metrics dashboards (tNPS, QA scores, FCR, AHT); e-learning/microlearning concepts; documentation and job aids
Top 3 responsibilities
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Training strategy, program design and delivery for Contact Centre staff (classroom/virtual, aligned to standards)
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Quality Assurance & consistency (soft-skill standards, scorecards, calibration; translate QA findings into training sprints)
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Coaching & mentoring (coaching framework, one-on-one/small groups; SME for leaders/staff on soft skills)
Must-have skills
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Proven ability to design and deliver soft-skill training at scale; link training to measurable outcomes (tNPS, QA uplift, reduced complaints)
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Omnichannel service experience and coaching framework in customer services
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Fluent in Cantonese and English (Mandarin a plus); stakeholder collaboration; ability to develop KPIs and dashboards
Nice-to-haves
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Professional L&D, coaching or CX certification; experience in insurance sector; familiarity with e-learning/microlearning tech
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Location & work type: Hybrid; global team with flexible environment; emphasis on inclusion and compliance standards
Full Description
Manulife is a leading international financial services provider, helping people make decisions easier and lives better. Help shape the future you want to see — and discover that better can take you anywhere you want to go.
Position Responsibilities
- Training Strategy & Program Design and Delivery
- Build a training curriculum for Contact Centre staff, aligned to service standards, customer expectations, and channel behaviors and delivery classroom/virtual training
- Develop learning pathways with clear proficiency milestones
- Integrate QA findings and voice of customer insights into content design to address real performance gaps.
- Quality Assurance (QA) & Consistency
- Define and maintain soft-skill standards and marking scheme; collaborate with QA to embed them into scorecards and calibration routines.
- Translate QA findings into targeted training sprints and refreshers.
- Create tools and job aids (e.g., phrasing guides, objection-handling matrices, escalation pathways) to drive consistency.
- Coaching & Mentoring
- Establish a coaching framework and provide one-on-one or small group coaching for Contact Centre staff
- Model best-in-class soft skills—active listening, de-escalation, empathy mapping, concise communication, and solution framing.
- Act as a subject matter expert and mentor for Contact Centre team leaders/staff to reinforce soft-skill development
- Measurement & Reporting
- Develop KPIs to measure training & QA impact on customer satisfaction and service quality.
Establish KPIs linking training to business outcomes: tNPS, complaint rates, first-contact resolution (FCR), repeat contact, AHT/efficiency balanced with quality, QA soft-skill scores. Track participation, certification, post-training assessments, and behavior change. Produce regular dashboards for leadership with insights driving from training and QA outcome, analysis trends, identify improvement areas and prioritize recommendations.
- Stakeholder Partnership & Enablement
- Partner with Contact Centre Team Leads to identify skill gaps and training priorities.
- Work closely with leadership to align training initiatives with strategic objectives and customer experience goals.
- Innovation & Expansion
- Explore new training technologies and methodologies (e.g., e-learning, microlearning).
- Drive initiatives to expand soft-skill training beyond all Contact Centre staff, ensuring scalability and sustainability.
- Compliance & Standards
- Ensure all training programs comply with internal policies and industry standards.
- Maintain accurate training records and documentation for audit and compliance purposes.
Required Qualifications
- Bachelor’s degree in Business, Communications, or related field; professional certification in Learning & Development (L&D), coaching, or CX is a plus.
- 8+ years in customer service, L&D, CX, QA, or operations, with at least 5+ years designing and delivering soft-skill training at scale.
- Demonstrated success linking training to measurable service outcomes (e.g. tNPS), QA uplift, and complaint reduction.
- Related experience in omnichannel service (voice, chat, email, social) and coaching frameworks in Customer Services of Insurance Industry is preferable.
Language: Fluent in Cantonese and English; Mandarin an advantage
When you join our team
- We’ll empower you to learn and grow the career you want.
- We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
- As part of our global team, we’ll support you in shaping the future you want to see.
- At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
This job description is not a comprehensive listing of all job duties required for this role. We reserve the right to change these duties or assign additional duties at any time with or without notice About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html. Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com. Working Arrangement Hybrid