Full Description

Company KUIU is obsessed with engineering the world's most innovative performance hunting gear. Our founder, Jason Hairston, had a vision for hunting gear that pushed the boundaries of performance, ultralight weight, and technology development. KUIU lives that vision every day with our customers and employees. As the QA Lead, this role is responsible for ensuring that all technology systems and digital experiences are thoroughly tested, reliable, and defect-free. Operating within a small, agile team, KUIU seeks a technically skilled quality assurance professional to champion QA excellence, proactively identify issues, and drive swift resolution to maintain high standards of performance and user satisfaction. As a direct-to-consumer brand, KUIU expects to be on the leading edge of creating compelling digital experiences that deliver high user satisfaction, engagement, and conversion while delivering great insights to guide real-time decisions across the business. The right candidate for this role will have a bias for action and problem-solving that reflects the real-time needs of a customer-obsessed brand committed to delivering results every day. Role Summary As the QA Lead, this role is responsible for ensuring that all technology systems and digital experiences are thoroughly tested, reliable, and defect-free. Operating within a small, agile team, KUIU seeks a technically skilled quality assurance professional to champion QA excellence, proactively identify issues, and drive swift resolution to maintain high standards of performance and user satisfaction. This role is expected to leverage AI-assisted tools and automation to scale QA impact, accelerate delivery, and improve quality outcomes without linear headcount growth. Role and Responsibilities

KUIU seeks a QA Professional with Direct-to-Consumer retail experience. Reporting to the SVP of IT, the QA Lead will

• ● Drive quality assurance strategy, planning, and execution across our technology ecosystem, using AI-assisted workflows to improve efficiency, coverage, and release confidence.
• ● Lead QA efforts with support of third-party development partners, fostering a culture of accountability, high performance, and continuous improvement.
• ● Define, implement, and refine testing standards, processes, and best practices, including the adoption of AI-enabled testing and analysis capabilities.
• ● Develop and maintain automated and manual test frameworks for web, mobile, POS, and backend systems, leveraging AI-assisted test generation, test maintenance, and regression optimization where appropriate.
• ● Collaborate closely with product managers, developers, and IT teams to align testing efforts with business goals, using AI-driven insights to identify risk areas and prioritize testing efforts.
• ● Ensure high-quality releases through rigorous functional, regression, performance, and security testing, augmented by AI-driven analysis to identify defects earlier in the development lifecycle.
• ● Log, track, and manage defect resolution through tools like Jira and other test management systems, using AI to detect defect patterns, root causes, and systemic quality risks.
• ● Provide visibility into quality metrics and release health to stakeholders across the organization, leveraging AI-generated insights to communicate risk, trends, and release readiness.
• ● Ensure adherence to QA SOPs and lead training/coaching initiatives where necessary, including upskilling teams on effective use of AI-assisted QA tools.
• Professional Qualifications
• ● Excellent knowledge of IT systems
• ● 3+ years of quality assurance experience with at least 2 years in a lead or management role.
• ● Experience working in direct-to-consumer ecommerce environments (Shopify/Netsuite/Celigo a plus).
• ● Demonstrated experience in test automation (e.g., Selenium, Cypress) and CI/CD tools (e.g., Jenkins, GitHub Actions), with experience incorporating AI-assisted testing or analysis tools strongly preferred.
• ● Strong knowledge of software QA methodologies, tools, and processes, including modern approaches that leverage AI to improve effectiveness and speed.
• ● Proficiency in creating detailed, comprehensive, and well-structured test plans and cases, including the use of AI to accelerate test creation and maintenance.
• ● Excellent organizational skills and ability to manage multiple priorities in a fast-paced environment.
• ● BSc/BA in computer science, engineering, or a related field.
• ● Experience supporting global QA efforts across in-house, outsourced, and remote teams.
• ● Familiarity with ITIL, PCI, and general compliance practices is a plus.
• ● Demonstrated experience evaluating, implementing, or operationalizing AI-assisted tools to enhance QA productivity and quality outcomes.
• Personal Characteristics
• ● Proactive communicator that defaults to transparency.
• ● Execution-focused operator with a strong bias toward results.
• ● Collaborative and effective at building cross-functional relationships.
• ● Passionate about delivering a flawless customer experience through technical excellence.
• ● Positive, can-do attitude and energized by problem-solving.
• ● A self-starter who thrives in dynamic, high-growth environments.
• ● Forward-thinking and curious, with a strong bias toward using AI to scale impact, automate repetitive work, and enable faster, higher-quality decision-making.

Seniority level Mid-Senior level Employment type Full-time Job function Quality Assurance Industries Sporting Goods Manufacturing