Campaign Specialist, QA
Integrate • India
**Role & seniority: ** Campaign Specialist, QA (likely mid-level; 2+ years relevant experience) reporting via dotted line to Team Lead
**Stack/tools: **
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QA/Tracker & reporting: QA trackers, audit data, dashboards; weekly analysis reporting
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Data/ops: Google Sheets/Excel, analytics from audit logs
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CRM/marketing: Salesforce (familiarity)
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Workflow exposure: multi-channel campaign setups, compliance checklists
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Compliance: GDPR, CCPA (and related requirements)
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Process enablement: SOP/process documentation; process mapping
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Top 3 responsibilities:
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Perform QA reviews of campaign deliverables (creative, targeting, compliance checklists) for consistency and standards alignment.
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Identify, document, and remediate deviations; recommend optimizations/automation and support corrective actions.
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Maintain QA trackers and deliver weekly analysis reports; support audits/root-cause analysis and stakeholder reporting.
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Must-have skills:
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Strong attention to detail and ability to document findings with actionable recommendations
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Experience with QA/process auditing in SaaS/marketing tech/B2B lead gen environments
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Ability to maintain trackers/dashboards and produce recurring weekly summaries
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Familiarity with multi-channel workflows and GDPR/CCPA-type compliance checks
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Clear documentation and communication; p
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Full Description
As a Campaign Specialist, QA you will conduct rigorous QA reviews on campaign deliverables to ensure consistency, compliance, and alignment with requirements. Reporting via a dotted line to a designated Team Lead, you will identify deviations, maintain trackers, provide weekly analyses, and support Team Lead responsibilities including SOP creation/updates under Manager/Lead supervision. This role focuses on driving process excellence, error reduction, and optimization across multi-channel campaigns, collaborating with clients, sales, and execution teams to uphold Integrate's standards for lead quality and platform reliability.
Key Responsibilities
· Conduct comprehensive QA reviews for campaign deliverables (e.g., creative assets, targeting setups, compliance checklists), ensuring consistency with campaign requirements and standards. · Identify and document process and output deviations from quality standards, recommending optimizations, automation opportunities, or corrective actions. · Maintain QA trackers and audit data to identify gaps, trends, and insights; deliver weekly analysis reports to Team Lead and relevant stakeholders. · Support Team Lead with responsibilities such as error-tracking, check-ins, bandwidth monitoring, and task prioritization through QA-driven insights. · Assist with SOP creation, updates, and documentation under Manager/Team Lead supervision to standardize workflows and reduce errors. · Collaborate with Campaign Specialists, clients, and sales teams to resolve QA issues, validate fixes, and ensure seamless campaign launches. · Monitor multi-channel campaign outputs for compliance (e.g., GDPR, CCPA) and performance benchmarks, flagging risks proactively. · Contribute to process automation initiatives by testing tools and providing feedback on QA-impacting features. · Perform ad-hoc audits, root-cause analyses, and support team training on quality standards. · Other duties as assigned. Qualifications · 2+ years of experience in quality assurance, campaign review, or process auditing within a SaaS, marketing technology, or B2B lead generation environment. · Strong attention to detail with proven ability to identify deviations, document findings, and suggest actionable optimizations. · Experience maintaining trackers, dashboards, and delivering regular analysis reports (e.g., weekly summaries). · Familiarity with multi-channel campaign workflows, compliance standards (e.g., GDPR, CCPA), and tools like Salesforce, Google Sheets/Excel, or QA platforms. · Collaborative mindset with ability to support Team Lead duties in a dotted-line structure under Manager supervision. · Analytical skills to audit data, spot trends, and recommend SOP/process improvements. · Excellent documentation and communication skills for clear reporting to stakeholders. · Proficiency in process mapping and SOP development. · Thrives in fast-paced, matrixed teams focused on operational excellence. · Bachelor’s degree in Business, Marketing, Quality Management, or related field preferred.