Full Description

Introduction

Welcome to Gallagher - a global community of people who bring bold ideas, deep expertise, and a shared commitment to doing what’s right. We help clients navigate complexity with confidence by empowering businesses, communities, and individuals to thrive. At Gallagher, you’ll find more than a job; you’ll find a culture built on trust, driven by collaboration, and sustained by the belief that we’re better together. Experience a workplace where you’re encouraged to be yourself, supported to succeed, and inspired to keep learning. That’s what it means to live The Gallagher Way. Founded in 2006, the Gallagher Center of Excellence (GCoE) upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers.

Overview

Support the business in executing marketing automation campaigns, assuring the quality of assets built by other team members, and communicating with stakeholders regarding their marketing automation needs.

How you'll make an impact

Responsibilities Understand and follow email and marketing automation processes including workflow documentation and QA testing Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities Serve as a Subject Matter Expert on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity Understand nurturing programs as it pertains to execution of email and marketing automation campaigns Support the execution of automated lead generation programs Report on critical email and marketing automation campaign metrics Support the development of digital templates (emails, landing pages, programs) within the marketing automation platform Ensure responsive/mobile email, landing page and form designs meet Gallagher brand standards as well as being cross-browser and cross-device compatible Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results. Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed Marketing Automation Platform expert

About you

Qualifications 5+ years digital marketing experience with experience working on Salesforce Marketing Cloud and other MA platforms like Watson/Silverpop, Marketo, Eloqua, HubSpot. Previous familiarity/direct experience using a CRM system (e.g. Salesforce) Must be able to demonstrate a high level of marketing automation and CRM experience

Excellent communication skills: written, verbal, presentation Bachelor’s Degree required or equivalent combination of experience and education HTML/CSS knowledge and Intermediate to Advanced skills in building responsive emails and landing pages Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.) Proven ability to work in a collaborative environment as well as being a motivated, self-starter Candidate must thrive in a fast paced, iterative, deadline driven environment