Full Description

About GNC Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We’re Looking For

• At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

GNC is seeking an experienced eCommerce Specialist, Testing to join our ecommerce team and help us drive continuous improvement across our online platforms. In this role, you will focus on testing strategies that enhance user experience, improve site performance, and increase conversion rates. The ideal candidate combines strong analytical skills, experience in testing platforms, and sharp project management abilities to create measurable business impact.

What You’ll Do

• This is a Full-Time Salary Position
• The eCommerce Testing Specialist is responsible for driving conversion rate optimization (CRO) on GNC.com. This role owns the A/B and multivariate testing process end-to-end—including building hypotheses, managing prioritization, executing tests, and conducting post-test analysis.
• Maintain and manage the testing roadmap and priorities, ensuring alignment with business goals.

Own test execution in JIRA: define requirements, assign owners, set launch dates, and QA every release. Develop test hypotheses informed by customer insights, site analytics, and business objectives. Design, execute, and evaluate A/B and multivariate tests across GNC.com to improve site performance. Collaborate cross-functionally with leadership, eCommerce, marketing, and development teams to prioritize and launch tests. Monitor and analyze test results, translating insights into actionable recommendations.

Track, report, and continuously optimize KPIs such as

• Conversion rate
• Add-to-cart rate
• Engagement rate
• Build dashboards and reports to communicate test learnings and performance to stakeholders.
• Champion a data-driven culture by ensuring testing methodology and results are well-documented, transparent, and repeatable.