Full Description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com What you’ll be doing You will be joining the CIBC Digital and Direct marketing team as the Senior Manager, End-to-End Quality Assurance (QA) professional. In this role you will show experience testing data flows, audience eligibility rules, offer fulfillment rules and configurations, journey set up, and content modules. This role ensures the accuracy, reliability, and performance of omni-channel campaigns and journeys across our email and digital channels. You will work closely with developers, campaign managers, and data experts to validate both the technical execution and customer experience of our marketing campaigns. At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 2-3 days per week on-site, while other days will be remote. How you’ll succeed Test & Validate - Test Salesforce Marketing cloud journeys, including data flows, and event triggers. Validate email, push, in-app, and SMS campaigns across devices, platforms, and user segments. Perform end-to-end QA of all marketing campaigns, ensuring correct personalization, targeting, and message delivery. Verify data accuracy across systems (Data Cloud, Braze, DDC, SFMC) and validate cross-channel kill and desired omni-channel functionality. Test modular content configurations, custom attributes, and connecting journeys. Validate email rendering and responsive behavior using simulators and AI tools (Email on Acid). Create and maintain detailed test plans, cases, and QA documentation. Quality Assurance Activities - Conduct functional, regression, and user acceptance testing for all campaign platforms. Ensure accessibility compliance and mobile-first rendering for all communications. Collaboration - Collaborate with cross-functional teams using JIRA, Workfront, or similar project tracking tools. Work with developers to reproduce, diagnose, and document issues across environments. Who you are You demonstrate 5-8 years of Quality Assurance (QA) experience, ideally in MarTech, CRM, or SaaS environments. Familiarity with Salesforce Marketing Cloud, Salesforce Loyalty, Adobe Target and Braze is an asset. You have omni-channel QA experience developing test plans for full deployment testing – across content, journeys, and data You show strong understanding of email, push, in-app, and SMS messaging workflows. Familiarity with HTML, CSS, and JavaScript for email and message validation. Preferred understanding of privacy and compliance frameworks, and accessibility screen readers. You demonstrate experience in testing responsive email design and cross-client rendering. Proficiency in API testing tools (Postman or similar) and log debugging. Experience validating data events, user attributes, and segment definitions across omni-channel campaigns You have basic understanding of Liquid scripting and personalization variables. Exposure to mobile app testing tools (Xcode Simulator, Android Studio Emulator). You give meaning to data. Excellent analytical, documentation, and troubleshooting skills. You are a strong communicator. Strong communication and teamwork abilities with technical and non-technical partners. Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability. #LI-TA What CIBC Offers At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck. We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program. Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients. We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development. *Subject to plan and program terms and conditions What you need to know CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit. We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency). We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us. Job Location Toronto-81 Bay, 32nd Floor Employment Type Regular Weekly Hours 37.5 Skills Analytical Thinking, Campaign Development, Communication, Customer Engagement, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, Project Management, Teamwork At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability. Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel. Every day, our 44,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.