
QA Lead (Experience & Functional)
Trendline Interactive is now Shift Paradigm • United States
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Role & seniority
- Experienced QA resource (mid-level) focused on testing user experiences end-to-end
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Stack/tools
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Adobe Target (experiments/personalization)
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Marketo (nurture campaigns)
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Adobe EDS
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Jira
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General test-case development and validation across web, mobile, email, and CRM touchpoints
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Top 3 responsibilities
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Validate end-to-end UX across web, mobile, email, and CRM for visual accuracy, content correctness, and functional behavior
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QA Adobe Target experiments/personalization across devices/browsers; validate targeting, rendering, fallbacks
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Review/validate nurture campaigns (layout, links, personalization tokens, delivery logic); test forms, lead capture, and CRM handoffs
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Partner with marketing, UX, and content teams to certify releases against acceptance criteria
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Write test cases based on functional requirements
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Must-have skills
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3–5 years in QA/testing with Adobe EDS/Target, Marketo, and Jira
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Ability to work remotely and in CST time overlap with US
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Self-directed with strong time management
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Client-facing communication and collaborative problem-solving
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High critical thinking; proactive in identifying gaps or issues
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Nice-to-haves
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Prior experience in testing across marketing tech stack and CRM handoffs
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Comfortable discussing issues with clients as part of a project team
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Location & work type
- Remote, preferably US-based with CST overlap; 40 hours/week for first 4 weeks, then ~50% thereafte
Full Description
Overview/Key Skills
We are seeking an experienced QA resource who can manage testing of the user experience including
- Validate end-to-end user experiences across web, mobile, email, and CRM touchpoints for visual accuracy, content correctness, and functional behavior
- QA Adobe Target experiments and personalization experiences, ensuring correct targeting, rendering, and fallbacks across devices and browsers
- Review and validate nurture campaigns (e.g., Marketo) for layout, links, personalization tokens, and delivery logic - Test form submissions, lead capture, and CRM handoffs to ensure correct field mapping, validation, and user flows
- Partner with marketing, UX, and content teams to certify releases against acceptance criteria prior to launch
- Write test cases based on functional requirements
- Qualifications
- Able to work remotely preferably within the US overlapping with CST time zone
- Able to work 40 hours for first 4 weeks; 50% thereafter
- 3-5 years of experience testing within Adobe EDS, Target, Marketo, Jira
- Self-directed, able to manage their own work/time
- Can speak to clients as part of a team to discuss issues
- Possesses high level of critical thinking; “thinks beyond the work order” and raises questions when something is missing or looks off
About SH/FT
- SH/FT is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology, data & analytics, business strategy and campaign operations to accelerate our clients' businesses. We keep pace with change in modern marketing and technology in order to create both effective, scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the world's most influential martech platforms and are key partners to them and their clients.
Why SH/FT
- SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world’s most recognized brands. At SH/FT you’ll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy.
- Our Commitment to DEIB
- At the core of our success is our culture and dedication to maintaining a positive work environment, encouraging professional growth, and promoting the health and well-being of our employees. We do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.
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