Full Description

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. About the Team You will join the Product Marketing team for Keysight Eggplant, Keysight’s software business focused on test automation, quality assurance, and digital experience testing. The team works closely with Product Management, Engineering, Sales, Services, and Corporate Marketing to define product positioning, drive go-to-market strategies, and enable sales teams globally. The culture is collaborative, international, and data-driven, with a strong focus on customer value and real-world use cases. About the Role As a Product Marketing Manager – Software Testing, you will own the positioning, messaging, and go-to-market execution for Keysight Eggplant’s software testing solutions. This is a hands-on, strategic role at the intersection of product, marketing, and sales. You will translate complex software capabilities into clear customer value, support product launches, and enable internal teams to successfully sell and position our solutions in competitive markets.

Responsibilities

Develop clear product positioning and messaging that communicates customer value and competitive differentiation Act as the product marketing expert on customer needs, buying criteria, and market dynamics Plan and execute go-to-market strategies for new products and major releases Create high-quality marketing assets (e.g. datasheets, presentations, solution briefs, whitepapers) Deliver sales enablement materials, including competitive insights, messaging frameworks, and playbooks Collaborate closely with Product Management, Sales, Customer Support, and Engineering Conduct market and customer research, including customer interviews, win/loss analysis, and competitor analysis Analyze performance metrics and translate data into actionable insights that support pipeline growth

Qualifications

Required Qualifications Bachelor’s degree (or equivalent experience) in Marketing, Business, Engineering, Computer Science, or a related field 4+ years of experience in Product Marketing or a similar role in B2B software Proven experience owning product positioning, messaging, and GTM execution Strong written and verbal communication skills in English Ability to work cross-functionally with product, sales, and technical teams Desired Qualifications Experience with software testing, test automation, QA, or developer tools Background working with technical or engineering-driven products Experience supporting global or EMEA markets Familiarity with competitive intelligence and market analysis frameworks Careers Privacy Statement